BALMAIN X BARBIE
JANUARY 2022
BALMAIN PARTNERS WITH BARBIE FOR A SPECIAL, LIMITED-EDITION COLLECTION
The first thing you’ll notice is all the pink. It’s everywhere. That makes perfect sense, of course –for a collaboration with Barbie, you go all-out for pink, since that color has become synonymous with the brand. So, Balmain Creative Director Olivier Rousteing designed the collection’s palette to evolve from the softest blushes to a host of stronger tones.
PINK AND ICONIC BALMAIN PIECES
Pink is the color that perfectly aligns with the modern Balmain Army’s bold spirit, as its members push back and push forward—while always making sure to push every single envelope along the way!
Olivier Rousteing and his Balmain design team have also been inspired by the Barbie universe’s familiar bright iconography. Badges, tees and hoodies cleverly channel the bold graphic treatment that one immediately recognizes as Barbie’s— and many of the accessories are inventive hybrids of Balmain’s signature bags and Barbie packaging. Much of this limited-edition collection plays with new spins on familiar Balmain signatures, including the house’s iconic marinière and its mesmerizing Labyrinth pattern.
“As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure,” notes Olivier Rousteing.
“Together Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries."Richard Dickson, President and Chief Operating Officer of Mattel
PUSHING BOUNDARIES
“For this collaboration, we are building upon the new New French Style of Balmain’s most recent collections, once again showing that Balmain is inspired by the truly diverse and exciting beauty found on today’s Parisian boulevards and avenues. This collection also rejects any arbitrary gender limitations— this is an almost 100% unisex collection. For, just as today’s Barbie makes clear, there's nothing holding us back anymore!” - Olivier Rousteing
EDITIORIAL CREDITS
Editors-In-Chief: Katie Lyall and Charlotte Stockdale
All Photography: Norbert Schoerner
Art Director: Rosie Lyall
Graphic Design: Alex Sullivan
Digital Editor: Maxim Magnus
Creative Consultant: Juanita Boxill
Styling: Chaos
Hair: Eamonn Hughes at Premier Hair Using Hair by Sam Mcknight
Make-Up: Joey Choy at Future Rep Using Mac Cosmetics
Nails: Jenny Longworth at Streeters
Set Design: Andrew Stellitano at Lalaland Artists
Sub-Editor: Sam Thackray
Casting: Piergiorgio Del Moro and Giulia Massullo At Dm Casting
Featuring
Stella Jones And Georgia Palmer at Kate Moss Agency
Lin Yap At Models 1
Anjali Torvi At Viva
Kozy At Tomorrow Is Another Day
Special Thanks To Balmain Mattel Barbie® And Lalaland Artists