Balmain X Beyoncé

April 2018

Balmain + Beyoncé

Beyoncé’s historic headlining at Coachella Valley Music and Arts Festival, relied on hundreds of different Balmain outfits for the singer and her dancers and musicians, with each forming essential parts of the two concerts that the New York times described as “rich with history, potently political and visually grand.”

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Olivier Rousteing explains that he met his match with Beyoncé: “my obsession with perfecting every tiny element of every runway is matched by hers for perfecting every tiny element of every performance—and, when one perfectionist teams up with another, the results can be pretty incredible.”

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“Beyoncé, her stylist Marni Senofonte and I worked closely together for several weeks to, yes, perfect this collaboration—and I loved every second of it. I will be forever grateful that I had this opportunity to briefly click off from collections and concentrate solely on how best to mix what I can offer with the amazing talent, drive and vision of Beyoncé. I doubt that I will ever forget the joy of working with her and her team—or the awe I felt watching Beyoncé masterfully direct her on-stage troops or the beauty of listening to that extraordinary voice as she rehearsed.”
_ Olivier Rousteing

Balmain X BeyoncéatCoachella April 2018

« I’m often asked how we choose our collaborations. Of course, we’re always looking for new ways to help the house grow and connect with as many members of the Balmain army as possible. But, for me, personally? Above all, I search out new challenges. To have a chance to learn from the leading experts in a completely different field—be it tech, beauty or even classical ballet—helps me grow as a person and it also serves to push me and my team to develop new ways of thinking for future offerings. But teaming up with Beyoncé brought this learning process to a whole other level.”
_ Olivier Rousteing

Olivier Rousteing

“Beyoncé has a strong, personal vision and love for fashion - one which I found it to be very inspiring.”

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“To be able to work closely with a master like Beyoncé to find the best way to bring couture to performance and music, was a stroke of luck—and left me with some amazing memories, which I will treasure for many years to come."
_ Olivier Rousteing

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