“MY CITY OF LIGHTS”
For the launch of Balmain’s new store concept in Milan, Olivier Rousteing put the focus on the house’s dynamic young spirit, embrace of new mediums and insistence on inclusion, by developing a unique virtual reality experience called:
“MY CITY OF LIGHTS.”
The visually immersive, dream-like VR odyssey invites visitors to join the designer on metaphorical journey, tracking the creative milestones behind each Balmain collection.
My city of lights gives a window into my world