For the 2018's Metropolitan Museum of Art Costume Institute Benefit, some important members of the "Balmain Army" literally agreed to give the clothes off their backs—in the hope that they could help raise as much money as possible for the fight against aids.
Olivier rousteing and his team created one-of-a-kind Balmain designs for everyone seated at the Balmain's Met Gala table: Jennifer Lopez, Juliette Binoche, Natalia Vodianova, Natasha Poly, Julia Stegner, Alex Rodriguez and Trevor Noah. Each of those exceptional gowns and tuxedos, after starring on the met's famous red carpet, were later auctioned off, with all proceeds going to support (RED)'s fight to end aids.
"Today there are over 16 million children worldwide who have lost a parent to aids. Most of them live in Sub-Saharan Africa, where the disease is the largest killer of adults.
Having spent my earliest years in an orphanage, there are few things that can affect me as much as the struggles of a vulnerable child. Learning about (RED)'s impressive record of educating, empowering and protecting people through the global fund’s programs has helped make it clear to me that if we truly want to change this situation, we have the power to do that.
Every day, (RED)’s efforts help to ensure that fewer children lose their parents to aids and that fewer babies are born with HIV—which is why I am dedicated to doing anything that I can to help (RED) and its essential work.
For this year’s metropolitan museum of art costume institute benefit, I am happy to announce that Balmain, some important members of our "Balmain Army" and I are part of a very special (RED) carpet.”