Balmain X L'Oréal
A capsule collection of 12 couture matte shades by color riche, designed for every complexion.
"No matter your origin, no matter your tribe.
Come together, be seen, be heard.
United, we are invincible.
Because we are all worth it!"
This partnership was an easy fit, since both historic Paris institutions base their strength on an understanding of what a woman of today needs and wants.
The many shades of lipstick ensured that all skin tones were served—highlighting Balmain’s focus on inclusion.