374 RUE SAINT-HONORÉ
Balmain is pleased to announce the opening of its new Paris flagship. Set in the heart of Paris’ most sought-after luxury shopping area, the two-story, 630-square-meter boutique (400-square-meter selling area) builds upon the new store concept that Creative Director Olivier Rousteing has designed in partnership with the Studio AMV. This is Balmain’s second store in the French capital—the house has continually occupied its historic address at 44 rue François Premier.
“Our design focus on Paris makes this Saint Honoré opening a sort of homecoming”
The Choices: Classics, With A Modern Outlook
“In many ways, Balmain’s new prototype echoes the guiding principles behind all of our Balmain collections,” continues Rousteing. “While each runway offering acknowledges and salutes the house’s singular heritage and impressive savoir-faire, my team and I always ensure that we are, above all, designing for how today’s generation lives and dresses. That same historic-modern duality can be spotted in the new boutique interiors. The parquet, moldings, chandeliers, curtains and mirrors all make clear references to classic elements—but we’re definitely not trying to create some sort of museum piece or dollhouse. Instead, we play with each historical reference, making sure that designs are modern as well as elegantly crafted from the finest materials. Our new addresses are always spaces where I know that the Balmain Army would definitely feel at home.”