FALL 20 WOMEN

CAMPAIGN

"My team and I began our thoughts, brainstorming and sketches with thoughts of Pierre Balmain’s distinctive
Jolie Madame contribution to the postwar years. Reviewing the impressive cuts, colors, materials and spirit of our founder pushed us in new
directions for this season, inspiring us to play with sleek and streamlined tailoring, as well as voluminous
featherlight silks, skillfully folded and enveloping the body. The rich colors, patterns and prints are pulled
directly from the archives." - Olivier Rousteing

FALL 20 WOMEN

BALMAINFALL 20WOMEN

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