BALMAIN AND APPLE MUSIC TEAM UP TO LAUNCH SIGNATURE
Balmain and Apple Music have joined together to create Signature, a one-of-a-kind music destination curated by Balmain Creative Director Olivier Rousteing and Apple Music editors, a first for both the storied fashion house and streaming service. Deftly fusing music and fashion, the content-driven editorial platform launches today on Apple Music, immediately following the fashion house’s Spring/Summer 2021 Paris Fashion Week runway presentation.
“Anyone who’s been following the story up to now already knows that I view fashion as inseparable from music. ” - Olivier Rousteing
MUSIC AS THE CENTRAL ELEMENT OF EACH COLLECTION
It’s not surprising that singers, lyrics and melodies have served as the starting points for many of Olivier Rousteing’s most successful collections and campaigns for Balmain—and his dedication and love for music is a key reason why he has collaborated with so many of today’s leading artists on designs for some of the most notable tours and concerts of recent years.
ENJOY EXCLUSIVE CONTENT
Updated with exclusive offerings throughout the year, Signature will reflect Balmain's sounds, inspirations and signature values of inclusion and empowerment. Both Balmain and Apple Music are certain that Signature will appeal as much to Olivier Rousteing’s loyal Balmain Army of fashion rebels as to a new audience inspired to listen, engage, subscribe, and experience all that is Signature.
“Olivier Rousteing and Balmain have always been deeply connected to music, drawing inspiration as they revolutionize the presentation of fashion in remarkable and unbelievable ways.” - Rachel Newman, Apple Music Global Head of Editorial
"Seeing music and fashion as completely intertwinedjust reflects how my generation grew up"O.R